Singer and rapper Elorm Adablah who performs under the stage name EL has indicated that the amount of money spent on shooting a music video does not automatically makes the song a street banger.
The ‘Kaalu’ spitter said high-budgeted video has little or nothing to do with hit songs — contrary to the views of the masses.
According to him, he spend millions of money to shoot a video for his ‘Overdose’ song but it performed poorly on the market.
He said “For me, back then i thought shooting good video makes a song becomes a proper banger. I spent lots of money to shoot video for my Overdose song”
“My Overdose video is my highest most expensive video yet but the song isn’t that big and when you check the views on Youtube, you would feel sorry for me.” EL added
He continued to argue that he didn’t spent much on his smash hit song dubbed ‘Koko’ but people welcomed it and subsequently became a hit and has lots of views on Youtube.
“Even my Koko video that i didn’t spend enough money on, look at how the song became very big, the Youtube views of Koko is extremely huge”,
The former BBnz frontliner artist mentioned that he has learnt his lessons and henceforth he wouldn’t be spending much money on his music video because it plays no role in making a song a hit.
A view many industry players and music lovers will wholly disagree with because they have maintained that the quality of a music video actually plays a key role in making a song a hit.
Shatta Wale’s ‘Gringo’ has always being a case study when the topic comes on board.
As many have indicated the lyrics of the song was nothing to write home about (wack) but due to the classic and creative visuals of the music video, many paid attention to the song hence making it a street anthem.