I came to the industry for business and money, not awards – Shatta Wale

Shatta Wale, however, admitted that the music industry is lucrative, as he has made a lot of money making music.

He noted that fellow musicians have to strategize and focus on the business side of the industry to be able to make money like himself and few others are making.

Since the brand Shatta Wale surfaced in 2013, a lot of businesses have thrived using the influence of the dancehall king.

Shirts, shorts, socks and other apparels have been designed and sold using the brand of Shatta Wale.

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