European Union fines Google

Intro

The European Union fined one of the world’s technology  giant “Google” on Wednesday over unfair competition, in Europe’s latest salvo against Silicon Valley.

In its third major decision against the search engine behemoth, Brussels sanctioned Google’s once-popular AdSense advertising service, saying it illegally restricted client websites from displaying ads from ad service rivals.

Google and the EU have been at loggerheads about the monopoly of Google over internet search in Europe since 2009 and the AdSense case was the only complaint still open.

The original complainant in the decade-long case was Microsoft, but the US software giant later pulled out of the case in a truce with its US arch-rival.

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