After teasing a mysterious new venture earlier in the week, Drake has officially announced his More Life Growth Company.
The rapper has partnered with Canopy Growth Corporation to launch the cannabis wellness company, a fully-licensed producer of cannabis based out of his hometown of Toronto.
“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”
According to a press release, More Life is “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.” Drake holds 60% ownership in More Life, while Canopy Growth retains a 40% stake.