Apple falls price of iPhone to offset Dollar

Intro

Apple have announced that the prices of iPhones will be reduced, this is the second time that this will happen in the company’s history 12 years, the price will be pegged at its retail value to past prices in local currencies outside the United States instead of the rising US dollar.

The move is an attempt to boost the sales of the iPhone, particularly in overseas markets such as China, where a 10pc rise in the US dollar over the past year or so has made Apple’s products – which already compete at the top end of the market – much pricier than rivals.

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